Founded in 1995 with its HQ in Shenzhen, China, XDS (Xi De Sheng) have since been a leading industrial player with their strong background in R&D of modern carbon fiber, aluminium and magnesium materials for bicycles. What started as a raw material production company, soon became a manufacturing plant and now to a global business sales channel. With the aim of "promoting cycling culture and advocating for healthy living", XDS has long continuously showed their passion to the sports - creating its own bicycle musuem, holding large-scaled cycling competitions, building UCI-legal trails at their HQ grounds, and using the power of culture to call on more people to be on bikes and reduce carbon emission; to usher in a new era of healthy living through cycling.